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Selling Your Home? Confused about what is most important to do first?

First and most importantly: take a breath and get into the right mindset.

  • The biggest favor you can do for yourself is to remember that it’s not about how you live in the home, or your personal style. Staging a home is a very different approach than interior design.
  • Next, come to terms with the reality that this is no longer “your home”. It is now a property you own and no longer want to own; an investment you made that needs to be liquidated (sold) in order to free you up for the next phase of your life, whatever that is.

Once you’re clear on that- and it can be a tough challenge!- ask yourself these questions about your home.

ASK: What are the most desirable or popular features of homes today?
ASK: Does my home meet these expectations?

If yes, great! Play up those aspects of your house by making those features focal points. In other words, make the best features of each room, the most noticeable in the room. If you have a fireplace, make sure it’s the most noticeable feature in the space. Unless, of course, there is another feature of the house that is even better, such as a spectacular view.

In order of priority, these are some of the most popular features a home can offer.

Kitchens and bathrooms are always a top feature in homes for sale. However, in other rooms, views, fireplace, finishes, architectural features, and function become very important. Show the buyers exactly what they’re getting when they buy your property.

  1. Beautiful views (mountain, ocean, forest, etc.) from windows
  2. Wood beams
  3. Fireplace
  4. Columns, plant shelves, soffit lighting, arches, and other architectural features that create interest in a room
  5. Finishes such wood or specialty finish doors; popular counter tops such as granite or stone; and quality, high-end flooring

When rooms have one or more of these features, your staging job is about making sure those items are highly visible. This can be achieved by clearing excess artwork and furniture out of the rooms, if at all possible. Keep it simple. Show your beautiful furnishings if you have them, because they will continue the staging story for your buyers, that they are in a special home and that people of taste live in the home. And the buyer wants to be that kind of people too! But be sure that you are not overloading the buyer with your furnishings and design style. Provide empty walls and floor spaces that allow the buyer to see space for their own style to fit into the home.

If there is no structural focal point in a room

Some rooms don’t have much to say for themselves. In that case, your furnishings have to do the job on their own. Without highlighting the negatives, it is possible to highlight the possibilities of a space. Create focal points with artwork and furniture placement that demonstrate that your home is functional, stylish, and comfortable.

If the home has outdated features, stage to create the feeling that your home is clean and comfortable. Demonstrate that it is functional enough to be livable until changes can be made.

It all comes down to a competition between your house and all others that will be seen. If your home tells the better story, through a skillful combination of pricing and showcasing the home at its best, then your home wins. And when your home wins, you win.

"Specializing in working with what you have"